If you do focus on a dollar amount, focus on the first $10,000
This usually means you’ve found some repeatable process / minimal traction. ie- if you’re selling a $100 product, you’ve already encountered 100 people who have paid you. From here you can scale up. It’s also a lot easier to take in when you’re looking at numbers. Making 1 million seems hard, but making $10,000 doesn’t seem so hard, right?
Be a master of information
Many think it might be wasteful that I spent so much time on News YC, or read so many tech information sites. It’s not, it’s what gives me an edge. I feel engulfed.Get out and be social
Even if you’re an introvert, being around people will give you energy. I’m at my worst when I’m isolated from people and at my best when I’ve at least spent some time with close friends (usually who I don’t know from business.)Make waves, don’t ride them
There was a famous talk Jawed Karim gave from YouTube.
He described the factors that made YouTube take off in terms of
secondary/enabling technologies. I think they included (1- broadband in
the home 2- emergence of flash, so no codecs required
3- proliferation of digital cameras 4- cheap hosting 5- one click upload
6- ability to share embed). Find those small pieces and put them
together to make the wave. That’s what YouTube did imho. The other guys
really just rode the wave they created (which is okay).
Say no way more than you say yes
I bet almost every web entrepreneur has encountered this: You demo your product / explain what you’re doing and someone suggests that you do “X feature/idea”. X is a really good idea and maybe even fits in with what you’re doing, but it would take you SO FAR off the path you’re on. If you implemented X it would take a ton of time and morph what you’re doing. It’s also really really hard to say no when it comes from someone well respected like a VC or famous entrepreneur. I mean how the fuck could they be wrong? Hell, they might even write me a check if I do what they say!!!!! Don’t fall for that trap. Instead write the feedback down somewhere as one single data point to consider amongst others. If that same piece of feedback keeps coming up AND it fits within the guidelines of your vision, then you should consider it more seriously. Weight suggestions from paying customers a bit more, since their vote is weighted by dollars.Be so good they can’t ignore you
I first heard this quote from Marc Andreessen, but he stole it from
Steve Martin. Just be so good with what you do that you can’t be
ignored. You can surely get away with a boring product with no soul, but
being so good you can’t ignore is much more powerful.
Always keep your door/inbox open
You never know who is going to walk through your door + contact you.
Serendipity is a beautiful thing. At one point Bill Gates was just a
random college kid calling an Albuquerque computer company.
Give yourself every opportunity you can
I use this as a reason why starting a company in Silicon Valley when it
comes to tech is a good idea. You can succeed anywhere in the world, but
you certainly have a better chance in the Valley. You should give
yourself every opportunity possible, especially as an entrepreneur where
every advantage counts.
Give yourself credit
This is the thing I do the least of and I’m trying to work on it. What
may seem simple and not that revolutionary to anyone ahead of the curve
can usually be pure wizardry to the general public, who is often your
customer. Give yourself more credit.
Look for the accessory ecosystem
iPod/iPhone/iPad case manufacturers are making a fortune. Armormount is
also making a killing by making flat panel wall mounts. Woothemes makes
millions of dollars a year (and growing) selling Wordpress themes. There
are tons of other areas here, but these are the ones that come to mind
first. If there’s a huge new product/shift, there’s usually money to be
made in the accessory ecosystem.
I
realized this after talking to a friend who helps trade illiquid real
estate securities. A bank may have hundreds of millions of assets, but
they’re actually worth substantially less if they cannot be moved. If
you can help people make something that is illiquid, liquid they will
pay you a great deal of money. Giving you a 20-30% cut is worth it, when
the opposite is making no money at all.
If
you can make what might normally be considered a service into a
scalable, repeatable, and efficient process that makes it seem like a
product you can make a good amount of money. In some ways, I feel this
is what Michael Dell did with DELL in the early days. Putting together a
computer is essentially a service, but he put together a streamlined
method of doing things that it really turned it into a product. On a
much smaller scale, PSD2XHTML services did this. It’s a service, but the
end result + what you pay for really feels like a product.
Motorists
are required to have insurance, public companies have to go through
sarbox laws, doctors get tens of thousands of dollars for EHR systems,
etc. Look for something that is required by law and capitalize on that.
Usually things that are required and/or subsidized by law are mind
numbing with complexities. Find a way to simplify that process.
When Willie Sutton was asked why he robbed banks, he said because that’s where the money is (Thanks to edw519 for this phrase).
Make sure whatever you’re going after is where the money actually is
ie- a customer that will pay you. Consumer markets are tough,
especially with web based products. People expect everything to be
free. Businesses are usually your best bet.
Emotions
can let you make stupid decisions. It can make you not walk away
because you’re attached to something. Most importantly it will lead to
indecision and a loss of confidence. Put your emotions into your
product or save them for your lover, family, friends,etc.
People
feel that things will just work out due to carpe diem. They usually
don’t People can be unreliable, deals can fall through, and shit will
always happen. Prepare for multiple scenarios and contingencies. You
can mitigate this by working with smart AND reliable people.
Everyone
is always so damn fixated on getting funded because it’s the cool thing
to do. Focus on getting people to pay you at first and then scale
things outwards with funding IF and WHEN you need it. If your goal is
to make a million dollars in three years, funding probably isn’t the way
to go. VCs won’t let you take a salary of ~300k per year. Selling a
company in less than 3 years is a crapshoot. The lifespan of an
investment is usually about 7 years from what I’ve read.
You
will probably get comfortable somewhere around $200k, maybe less or
more, but it will certainly be before $1 million dollars. If you get
comfortable you start getting off balance and having the hunger to move
forward. Reward yourself a little bit, but live as frugally as
possible. I have friends who have made some okay money, but blew it all
away on stupid shit because they got comfortable.
Who
is comfortable in a certain industry? Go in and knock them off their
hammock so they spill their mojitos on themselves. This can also be
considered stagnation. Industries often mature and people get
comfortable keeping the status quo. Stagnation is the mid-life crisis
for a former trend. This is usually a good point to come in with
something.
When
it comes to things that need to be reliable such as infrastructure,
delivery, or even your own personal tech equipment – don’t skimp out.
These are the tools that ensure reliability and your product being
delivered. You can skimp on the office space, the desks, coach airfare,
budget motel in mountain view, etc.
I’ve
had projects where things were moving a million miles an hour, then
BOOM, they just lost a lot of momentum. That is the worst possible
thing you can have happen. Keep moving the ball everyday.
Most of my audience will probably know about Mixergy,
but I can’t let a single reader leave without making sure they know it
exists. It is by far the most practical resource on the Internet if
your goal is to do well. Andrew has interviewed entrepreneurs from all
walks of life with varying levels of success. Most of them had real
business models and bootstrapped. Most importantly, he finds out what
specifically led to their success. Link to Mixergy.
I
just wrote upwards of 2,200 words. Some of the points are even
contradictory. Start adding in other sources of information and you
will feel like you’re being pulled in a five million directions. You
then become indecisive. Take in information and then filter the good
bits while synthesizing them to be a part of your overall plan. What
works for person A doesn’t always work for person B.
Read more: http://www.businessinsider.com/how-to-become-a-millionaire-in-three-years-2010-6?op=1#ixzz2WH61pXMU
Stick with it
Don’t give up too fast. Being broke and not making any money sucks + can often make you think nothing will ever work. Don’t quit when you’re down. If this was easy then everyone would be a millionaire and being a millionaire wouldn’t be anything special. Certainly learn from your mistakes + pivot, but don’t quit just because it didn’t work right away.Make the illiquid, liquid
Productize a service
Look For Something That Is Required Or Subsidized By Law
Make Sure You’re Robbing A Bank
Don’t Be Emotional
Don’t Leave Things Up to Chance
Raise Revenue, Not Funding
Don’t Get Comfortable
Look For Those Who Are Comfortable
Don’t Skimp on the Important Things
Companies Spend Just as Much or More On Services as they do On Software
Paying
for the ERP, CRM, or custom built system is just the first step.
There’s the maintenance, training, and service contracts.
Keep The Momentum Going
Listen (or read the transcriptions of) to Every Mixergy Interview You Can
Last, but not least: Learn How To Filter
Read more: http://www.businessinsider.com/how-to-become-a-millionaire-in-three-years-2010-6?op=1#ixzz2WH61pXMU
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